It’s our job to help you feel beautiful – and we take our job very seriously.
We’re a team of veterans in the haircare industry who saw that most shampoos just don’t measure up.
There is too much fluff and not enough fulfilment.
The promises are too big and the payoff is too small.
That’s why we created ELUXE.
When we set out to make the formula, we knew it had to go beyond just aesthetics.
To us, beautiful means healthy, and returning the vitality and nutrients to hair was the most organic, straight path we could imagine in order to help people get there.
We applied Nobel Prize-winning science alongside a powerful formula of essential oils and antioxidants to create ELUXE.
With microscopic carbon bubbles, ELUXE safely and painlessly scrubs away debris and sweat on a level that all the other shampoos at the salon can’t even touch.
That means ELUXE gets to work immediately and visual improvement can be seen in just days, not weeks or months.
We like to think it’s like breathing fresh life into your look… when really, we’re just letting your scalp and hair flourish and do what it was always designed to do.
ELUXE is our gift to women everywhere who want to claim more confidence and be more beautiful simply by bringing out the natural, vivacious health of their own hair.
From damaged hair, to fried, over-dyed, or just too frizzy,
ELUXE is a comprehensive solution that gets to the little root of the problem and rejuvenates it using cutting edge science.
Because everything looks better with great hair.
